B.Α. Digital Marketing Management
The B.A. (Hons) in Digital Marketing Management at Perrotis College prepares students for careers in the dynamic and fast-growing field of digital marketing.
Overview
Developed in collaboration with the Institute of Direct and Digital Marketing (IDM), this program equips students with essential skills in digital analytics, search marketing, SEO, PPC, social media marketing, and mobile marketing. Digital marketing is now a core element of all business operations, and graduates will have the expertise to develop integrated digital strategies for businesses of all sizes.
Modules
The B.A. Digital Marketing Management program offers a comprehensive undergraduate curriculum that combines digital marketing strategies with hands-on experience. Download the curriculum and start your journey in the fast-paced world of Digital Marketing.
Specializations
Students can specialize in areas like mobile marketing, SEO, social media, and web content management, gaining practical experience through industry collaborations and real campaign work.
Learning Outcomes
Upon successful completion, students will be able to:
– Understand key areas of digital marketing, including digital analytics, social media, SEO, and mobile marketing.
– Analyze the business environment in which digital marketing strategies operate.
– Apply digital marketing strategies to real-world business scenarios.
– Use digital technologies and tools to enhance communication and operational efficiency in organizations.
– Understand and comply with legal and ethical standards in digital marketing.
– Conduct research and develop strategic digital marketing plans that optimize customer satisfaction and business success.
– Gain proficiency in marketing communications, branding, and international marketing in the digital space.
Admissions
Admission is based on the following criteria:
– High school diploma & transcripts
– English language certification
– Personal Statement
– Two letters of reference
– Copy of ID or passport
– Passport photos
Applicants who meet the criteria will be interviewed to assess their potential. Final decisions are based on academic background and motivation for a career in Digital Marketing Management.